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| Buy Healy Consultants' "Search Engine Advertising for Entrepreneurs" Book for only US$200 |
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| Book Business Develops Search Engine Strategies Successfully |
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INDONESIAN ENTREPRENEUR NEEDS WEBSITE TO ATTRACT BUSINESS IN NEW COUNTRY
Ms. Cheong was the owner of a medium-sized enterprise in Indonesia that had recently expanded their company to include a Singapore office. After a successful incorporation with Healy Consultants, Ms. Cheong and her partners felt it was necessary to further their business through the creation of a website and business e-mail.
Healy Consultants agreed on the scope of the project with our client, agreeing that the company would provide the basic template for the text, whilst additional text was to be added by the in-house, fluent copywriters. The project scope is outlined in our Client Engagement Letter, which sets out our clients's expectations of Healy Consultants and our expectations of our clients. This Client Engagement Letter must be signed by both parties before the strategic search engine advertising procedure begins.
After a review of Ms. Cheong's informative material for her website and an approval of the website design, the keywords within the site that potential clients would enter in a search engine were discussed, as well as a brainstorming session of relevant keywords to boost website popularity. Within the text of the website, metatag descriptions and the density of keywords are ensured to successfully advertise on a search engine. The website was then registered with all major search engines.
Finally, we prepared an evaluation of the search engine advertising strategies we applied to Ms. Cheong's website. As such, it is normal for Healy Consultants to roll out our search engine advertising strategies to target additional keywords for our client, thus expanding our client's online exposure. Ms. Cheong was very pleased with her results.
WEBSITE OPTIMISATION BOOSTS TRAFFIC TO COMPANY WEBSITE
Our client wasn’t receiving the website traffic she ought to considering the popularity of her business. She approached Healy Consultants in March of 2008 with the hopes of developing her search engine strategies.
We met with Ms. Goh to set objectives and agree on deliverables. Successful search engine advertising strategies rely on close communication between us and our client throughout the project. Prior to developing search engine advertising strategies for our client, Healy Consultants agreed on the scope of the project with our client. For example, some clients agree to provide webpage text to Healy Consultants, while other clients prefer that any additional text be written by Healy Consultants' in-house copywriters. Project scope is outlined in our Client Engagement Letter, which sets out our clients' expectations of Healy Consultants and our expectations of our clients. Both parties signed the Client Engagement Letter before Healy Consultants moved to the search engine advertising strategies phase of the engagement.
Once we had reviewed all her company’s informational material we were able to outline keywords which potential clients of Ms. Goh would use, and suggest relevant keywords. We registered her website with all major search engines and optimized several features of it including metatag description, keyword density, and general navigation.
Lastly, we prepared an evaluation of the search engine advertising strategies applied to the website. Ms. Goh was delighted with the results. As such, it is normal for Healy Consultants to roll out our search engine advertising strategies to target addition keywords for our client, thus expanding our client’s online exposure.
BOOK BUSINESS DEVELOPS SEARCH ENGINE STRATEGIES SUCCESSFULLY
Mr. Robson has had an online book business for a number of months now. He was disappointed by the low levels of traffic his website was receiving. Mr. Robson approached Healy Consultants in June of 2008 with the hopes of developing his search engine strategies.
We met with Mr. Robson to discuss specifics of his website. Successful search engine advertising strategies rely on close communication between us and our client throughout the project. Prior to developing search engine advertising strategies for our client, Healy Consultants agreed on the scope of the project with our client. For example, some clients agree to provide webpage text to Healy Consultants, while other clients prefer that any additional text be written by Healy Consultants' in-house copywriters. Project scope is outlined in our Client Engagement Letter, which sets out our clients' expectations of Healy Consultants and our expectations of our clients. Both parties signed the Client Engagement Letter before Healy Consultants moved to the search engine advertising strategies phase of the engagement.
After reviewing all of Mr Robson’s company information such as brochures, we were able to identify keywords that would be used by potential clients. Furthermore, we provided a client with a lengthy list of suggested keywords that could be added to the website description. Our team then proceeded to register Mr. Robson’s website with all search engines including Google, Yahoo, and MSN. Our team also optimized several features of it including metatag description, keyword density, and general navigation.
To conclude our consulting service, we prepared an evaluation of the search engine advertising strategies applied to the website. The results delighted Mr. Robson.