Healy Consultants incorporates Google guidelines when applying search engine strategies to improve search engine rankings. This is due to Google having 44.1% market share in the Asia Pacific. Google also has dominance in: Australia ( 83.4%), India (89.1%), Japan (47.5%), Malaysia (71.1%), New Zealand (80.5%) and Singapore (72.3%).

Healy Consultants discovered the keys to improving search engine ranking during five years of relentless experimenting with our own website. Persistently applying different search engine advertising strategies, evaluating their impact, and accurately recording weekly website rankings, we are able to now confidently publish our tips on improving search engine ranking. Healy Consultants is a financial advisory firm, yet the majority of our employees work in the marketing department concentrating on search engine advertising and improving search engine ranking. This is the only advertising our Firm engages in.

As many as 60% of all websites are not properly optimised. As a result, they may rank poorly in search engines and would benefit from strategies for improving search engine rankings.

Unlike some search engine consultants, Healy Consultants employs professional copy writers who produce high quality content which helps website rankings and adds value to the website. Furthermore, in our experience, some SEO experts do not have IT backgrounds and simply jumped on the Internet bandwagon. SEO consultants are frustrating and difficult to work with because i) they are often unable to communicate in simple English effective SEO strategies and SEO tips ii) they do not understand your business and therefore your market and iii) they are unable to present website ranking results in a format to enable your Firm evaluate progress. Our Firm has yet to work with an SEO consultant who can communicate effective, successful marketing strategies. It was not until we took on responsibility for SEO work in-house that we saw improving search engine rankings for our website.

Approximately 62% of search engine users click on a search result on the first page of the search engine listings (Google, Yahoo or Bing). Approximately 90% of users click on a result within the first three pages of website rankings. In our opinion, to attract quality customers, improving search engine rankings is critical to online marketing success.

Approximately 32% of Internet searches involve two words in the search engine query, e.g., “company formation”. Approximately 27% of Internet searches involve three words in the search engine query, e.g., “international company formation”. A single word query accounts for 15% of all queries, while four words are used for 14% of internet searches. Consequently, it improving search engine rankings is easier for phrases containing three or more keywords.

Healy Consultants provides a wide range of search engine advertising strategies for improving search engine ranking for client websites. While doing so, we operate within the guidelines set out by dominant search engines such as Google and Yahoo. Please purchase our SEO book for detailed information on improving search engine ranking.