SEO tips are necessary for a successful online marketing campaign for your business website. Healy Consultants' Search Engine Advertising book is a simple guide, offering internet advertising tips and search engine advertising strategies for business entrepreneurs. We successfully market our business website (www.healyconsultants.com) without the assistance of technical IT Consultants or Search Engine Consultants. In our opinion, it is time search engine advertising strategies and search engine optimisation (SEO) tips are clearly and simply revealed to the world. Some of the philosophies behind the book, as well as information contained in it, are outlined below:

In our experience, SEO consultants do not have IT backgrounds and jumped on the Internet bandwagon. SEO consultants are frustrating and difficult to work with because i) they are often unable to communicate effective SEO strategies and tips in simple English ii) they do not understand your business and therefore your market and iii) they are unable to present results in a format that enables your Firm to evaluate progress. Our Firm has yet to work with an SEO consultant who can communicate effective, successful marketing strategies.

Healy Consultants is a financial advisory firm, yet the majority of our employees work in the marketing department concentrating on search engine advertising and SEO strategies. This is the only advertising our Firm engages in. Consequently, while there are many SEO guides in the market, few draw upon the real life experiences of a non-SEO company that ranks highly in search engines whilst all production is in-house.

The book contains many SEO tips, with a particular emphasis on the growing importance of search engine marketing to improve and diversify business revenue streams.

More than just SEO tips, the guide also enables and encourages entrepreneurs to take full control of their website marketing project, rather than hiring expensive SEO consultants who promise unrealistic goals and almost always fall short of client expectations.

The content of the book is simple to follow. Each chapter contains a quick summary, followed by a more detailed section, in which we describe i) how to implement specific SEO techniques and ii) the theory behind these techniques and why they are important. Each chapter concludes with an Appendix, which offers additional practical tips on completing SEO tasks. Captioned screenshots are provided for the reader throughout the guide to complement the text.

The book covers the entire spectrum for Search Engine Optimisation, and the contents are as follows:

i) Introduction
An overview of the growing significance of search engine advertising, as well as an explanation of the author’s motivations for writing the book. The chapter concludes with a subsection of interesting SEO-related facts and figures.

ii) Chapter One – How Do the Search Engines Work?
An explanation of how search engines find a website, including useful analogies, as well as ways in which search engines navigate websites. The significance of this is placed into context of attaining a high search engine ranking.

iii) Chapter Two - Three Practical Steps to achieve high rank
Provides immediately applicable advice in order to achieve a high search engine ranking for brand new websites. The chapter contains both technique theory as well as practical advice.

iv) Chapter Three - Links
An explanation of the importance of strong link structure within any website. Contains practical tips on how to obtain inbound links to a website, how to organise reciprocal links, and how to add internal and external links to a webpage.

v) Chapter Four – Metatags
A practical guide to adding code to a website, including a technical section. 

vi) Chapter Five - Golden Touch
Proven effective website maintenance techniques developed by the author.

vii) Chapter Six – What Not To Do
An invaluable guide in order to best-practice SEO, and how to avoid a website being de-ranked by the search engines due to spamming techniques.

viii) Chapter Seven – The Future of SEO
Powerful predictions on the likely direction of search engine marketing, backed up with facts, figures and graphs/charts to illustrate trends. 

Refer to the following links to read more about the SEO book:

For more information on the SEA book, email email@healyconsultants.com or call us in Singapore at (+65) 6735 0120.

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