| BUY OUR ASIA BUSINESS BOOK | |
|---|---|
 |
|---|
|
| LATEST NEWS |
|---|
| Search Engine Advertising Programs | |
We develop search engine advertising programs which deliver excellent results. We do not outsource to search engine consultants to achieve this - the advertising programs we deliver to our clients are the result of our in-house experiences. When developing effective advertising programs, engagements typically evolve as follows:
| |
1.
| Healy Consultants and our client meet to set objectives and agree on deliverables. A successful search engine advertising program relies on close communication between Healy Consultants and our client.
|
2.
| Prior to developing search engine advertising programs for our client, Healy Consultants and our client agree on project scope. For example, some clients ask for our assistance to provide keyword suggestions. Others ask for our assistance to prepare new webpage content. Engagement scope is outlined in our Client Engagement Letter, which sets out expectations of both parties.
|
3.
| Once this document is signed by our client and Healy Consultants, and our engagement fees are settled, Healy Consultants begins the search engine advertising program phase of the engagement.
|
4.
| This phase begins by our client outlining the keywords to be targeted as part of our search engine advertising program. The keywords are those terms or phrases which potential clients will use in an online search to find the company. To further assist our client, Healy Consultants search engine advertising program developers also suggest relevant keywords after taking time to study our client's business website and other information on the company (i e brochures).
|
5.
| Healy Consultants drafts an engagement project plan to our client outlining the different advertising programs we will implement on their business website. This is in keeping with our philosophy of maintaining clear, transparent lines of communication with our client, and explaining every search engine advertising program.
|
6.
| Some of the search engine advertising programs we supply include: |
| i) Registering the website with Google and other major search engine directories; | |
| ii) Developing the links network for the website and improving site navigation in general; | |
| iii) Redrafting webpage headings and body text to optimise them to the keywords targeted; | |
| iv) Inserting new metatags or amending existing inaccurate metatags. | |
7.
| Having implemented the agreed search engine advertising programs on our client's business website, Healy Consultants prepares a detailed weekly report (in Excel format) on keyword terms targeted and their positions in the search engine listings.
|
8.
| Our client and Healy Consultants evaluate results of the advertising programs applied to the website. Normally our clients are delighted with the results, and request our assistance to expand the search terms targeted.
|
9.
| At the end of the engagement, Healy Consultants sends a Feedback Survey to our client.
|
| Contact Us | |
For more information on search engine advertising strategies, email email@healyconsultants.com or call us in Singapore at (+65) 6735 0120.
| |