| Search Engine Advertising Strategies | ||||||||||
Effective search engine advertising strategies are critical for a successful online marketing campaign for your business website. Healy Consultants works closely with clients to develop search engine strategies which deliver excellent results. We do not outsource to search engine consultants to achieve this - the strategies we deliver to our clients are the result of our own in-house experiences. When developing effective advertising strategies, engagements typically evolve as follows:
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1.
| Successful search engine advertising strategies rely on close communication between our client and us throughout the project. Healy Consultants and our client meet to set objectives and agree on deliverables.
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2.
| Search engine advertising strategies are implemented after our client settles our engagement fees, as outlined in the Client Engagement Letter.
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3.
| Our client outlines the keywords his company wishes to target as part of the search engine strategies project. The keywords are those terms or phrases that potential clients will use in an online search to find the company.
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4.
| Before developing search engine strategies for our client, Healy Consultants agrees on the scope of the project with our client. For example, some clients agree to provide webpage text to Healy Consultants, while other clients prefer that Healy Consultants' in-house copywriters write any additional text. Project scope is outlined in our Client Engagement Letter, which sets out our clients' expectations of Healy Consultants and our expectations of our clients. Both parties sign the Client Engagement Letter before Healy Consultants moves to the search engine strategies phase of the engagement.
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5.
| Healy Consultants begins to implement core search engine strategies to our clients' website. Initially, we draft an engagement project plan to our client outlining the different search engine strategies we plan to implement on the website. This is in line with our philosophy of keeping clear, transparent lines of communication with our client, explaining each stage of the process.
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6.
| To further assist our client, Healy Consultants advertising strategies experts also suggest relevant keywords after taking time to study our client's business website and other information on the company (i e brochures).
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7.
| Some of the search engine advertising strategies we employ for our client's business websites are: | |||||||||
| i) Developing the links network for the website and improving navigation in general; | ||||||||||
| ii) Registering the website with Google, Yahoo, Bing! and other major search engine directories; | ||||||||||
| iii) Optimising the webpage by inserting new metatags or amending existing inaccurate metatags; | ||||||||||
| iv) Redrafting webpage headings and body text according to the keywords targeted. | ||||||||||
8.
| Our client and Healy Consultants evaluate results of the advertising strategies applied to the website.
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9.
| Having implemented the agreed search engine strategies on our client's business website, Healy Consultants prepares a comprehensive report (in Excel format) compiling all the targeted keyword terms and their positions in the search engine listings.
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| 10. | Generally, our clients are pleased with the results of our search engine strategies. As such, it is normal for Healy Consultants to roll out our advertising strategies to target addition keywords for our client, thus expanding our client's online exposure.
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| Other Information | |
Refer to the following links to read more about search engine advertising strategies:
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| Contact Us | |
For more information on search engine advertising strategies, email email@healyconsultants.com or call us in Singapore at (+65) 6735 0120.
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