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Search Engine Marketing | ||
Search engine marketing is the future of advertising. Healy Consultants recognises the growing significance of website marketing to a company's advertsing campaigns, and our search engine advertsing strategies are geared to take advantage of this trend. The following is an overview of the industry, and how it is changing the face of advertsing for ever. We predict that the search engines will be the preferred method for global Internet users to find products and services in future. Consequently, every commercial business will need a website to attract customers. | ||
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| Search engine marketing offers unrivalled exposure in growing global markets when compared to traditional print media. In 2007, an estimated 1.3 billion people worldwide use the Internet (20% of the world’s population). 39% of all Internet users are in Asia, followed by Europe (26%) and North America (18%). Search engine marketing is THE best way for international companies to penetrate global markets.
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| Print directories such as Yellow Pages will become less popular, as will advertising in print editions of newspapers and magazines, as search engine advertising grows. | |
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| Search engine marketing revenues continue to grow. According to a report by the Interactive Advertising Bureau and PricewaterhouseCoopers, global Internet advertising revenues reached a record US$5.2 billion for the 3rd quarter of 2007, up 25% on the same period of 2006. | |
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| Conversely, print advertising revenue continued its downward spiral. For example, in the second quarter of 2007 print advertising revenues for US newspapers plunged 10% from the year before (online advertising revenue jumped 19% in the same period). These figures suggest search engine advertising is the new advertsing medium. | |
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| Google accounts for 44% of total search engine usage, while Yahoo accounts for 29% of total usage. In our opinion Google will continue to be the predominant search engine for most global users, and search engine advertising and search engine advertsing strategies will be implemented based on this expected trend.
|  Global search behaviour by search engine |
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| Healy Consultants keeps abreast of the latest trends to ensure our clients receive the most up-to-date search engine strategies. For example, our marketing staff closely follow Google policies to ensure that techniques applied are Google-recommended or approved. | |
| Other Information | |
Refer to the following links to read more about search engine marketing:
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| Contact Us | |
For more information on search engine marketing, email email@healyconsultants.com or call us in Singapore at (+65) 6735 0120.
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