Our search engine strategies are based on our experience of marketing our own business website, and are proven to benefit our clients' businesses. International entrepreneurs request Healy Consultants' assistance to develop and manage search engine strategies for their websites.

Search engine strategies incorporate Google guidelines and assessment criteria to ensure effective search engine optimisation. This is due to Google having a 44.1% market share in the Asia Pacific and being a market leader in countries such as: Australia, India, Japan, Malaysia, New Zealand and Singapore.

Since we develop and implement search engine strategies in-house, we are able to give our clients time and focus during the entire engagement. We believe this approach allows trust and respect to develop between both parties, ultimately enabling us to implement effective yet transparent search engine strategies.

The agreed scope of our search engine strategies is outlined in our Client Engagement Letter, which outlines expectations of both us and our client. The Client Engagement Letter is then signed by both parties.

A key initial phase of our search engine strategies is for us and our clients to decide on project scope and expectations, for example the number of webpages to be added to the website, who will write webpage content, the number of keyword phrases to be targeted, and the planned duration of the project.

An important first stage of developing search engine strategies is for our client to outline the keywords they wish to target in the campaign. These keywords form the basis of our search engine advertising strategies.

Before Healy Consultants begins implementing search engine advertising strategies, we request our client to settle pre-agreed project fees.

Once target keywords are agreed, our staff begin implementing SEO techniques to the website including:

ii) Inserting metatags for titles, descriptions and keywords, based on target keywords selected;

iv) Writing high quality page content. Good quality, user-friendly page content is one of the most critical search engine advertising strategies in any successful SEO campaign.

Having implemented the agreed search engine advertising strategies, Healy Consultants can prepare a detailed report (in Excel format) to show and track ranking results. This allows our client and Healy Consultants to evaluate results of the search engine strategies applied to the website, and devise additional campaigns or expand the existing campaign if necessary.

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Normally, our clients find that our search engine advertising strategies maximise their international online exposure. As a result, many clients ask us to extend our search engine campaigns to include additional keywords and/or website maintenance functions.