Healy Consultants successfully achieves high website rankings for our business website (www.healyconsultants.com) without sacrificing content quality or readibility. Unlike many search engine consultants, Healy Consultants hires professional copy writers who produce high quality content which helps rankings and adds value to the website. The following is an insight into our philosophy on achieving high rankings for clients:

It is important to incorporate Google guidelines when trying to improve website rankings and making your website search engine friendly. Google is the market leader search engine in many countries such as: Australia, India, Japan, Malaysia, New Zealand and Singapore. Google is also the market leader in the Asia Pacific, with more than 44.1% overall market share.

Healy Consultants discovered the keys to high website rankings during five years of relentless experimenting with our own business webpages. After persistently applying different search engine advertising strategies, evaluating the impact, accurately recording the weekly rankings, we are able to now confidently publish our tips on achieving high website ranking. Healy Consultants is a financial advisory firm, yet the majority of our employees work in the marketing department concentrating on search engine advertising and rankings. This is the only advertising our Firm engages in.

In our experience, most SEO experts do not have IT backgrounds and simply jumped on the Internet bandwagon. SEO consultants are frustrating and difficult to work with because i) they are often unable to communicate, in simple English, effective SEO strategies and SEO tips ii) they do not understand your business and therefore your market and iii) they are unable to present website ranking results in a format to enable your Firm to evaluate any progress. Our Firm has yet to work with an SEO consultant who can communicate effective, successful marketing strategies. It was not until we took on responsibility for SEO work in-house that we saw a major improvement in our search engine rankings.

i) A report by the Internet Advertising Bureau and PriceWaterhouseCoopers said global Internet advertising revenues reached a record $22.7 billion in 2009, down 3.4% on 2008, but up 9.7% on 2007.

ii)As many as 60% of all websites are not properly optimised to achieve high rankings.

iii) Approximately 62% of search engine users click on a search result on the first page of rankings. Approximately 90% of users click on a result within the first three pages of rankings. In our opinion, to attract quality customers, your Firm’s business website needs to achieve a website ranking on the first page of major search engines.

iv) Approximately 32% of Internet searches involve two words in the search engine query, e.g., “company formation”. Approximately 27% of Internet searches involve three words in the search engine query, e.g., “international company formation”. A single word query accounts for 15% of all queries, while four words are used for 14% of internet searches. Consequently, it is easier to achieve high rankings for three or more keywords in a query since the term is less competitive.

v) 41% of search engine users who don't find satisfactory results on the first page of rankings do one of two things: Change search engines or change search terms.

Healy Consultants provides website rankings advice and a wide range of search engine advertising strategies to help ensure high rankings for our clients. In doing so, we operate within the guidelines set out by major search engines such as Google and Yahoo. Please purchase our SEO book for detailed information on search engine strategy.

For more information on search engine advertising strategies, email email@healyconsultants.com or call us in Singapore at (+65) 6735 0120.

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